| Tool | Issues Addressed | Considerations | Examples |
| Choosing Businesses to Recruit and Support It is important to know which businesses best suit the community and which do not. Making such decisions requires considerable information about local assets, industry performance, and community desires. Various strategies have developed over the years; cluster analysis is currently popular. Whatever method is used, all relevant community characteristics should be considered, the process should build from an understanding of community assets and preferences, and targets should be developed and pursued vigorously. |
|
|
No data available at this time. Check back for updates. Implementation Examples Outside Georgia |
Choosing Businesses to Recruit and Support |
Guides For Implementing This Tool
“Target Marketing in Economic Development”
Spurgeon, Kyle. Jackson Energy Authority. “Target Marketing in Economic Development”. PowerPoint presentation to APPA. July 15, 2002.
http://www.dca.state.ga.us/intra_nonpub/Toolkit/Guides/pdfreq.pdf
“Identifying Target Industries: Methods for Selecting Target Industries”
Gibson, Lay James. University of Arizona. “Identifying Target Industries: Methods for Selecting Target Industries”. Presentation (PDF file) to ACCRA. September 19, 2002.
http://www.dca.state.ga.us/OITDSShared/asp/NavDisclaimer.asp?Leaving=GQGP&GoToURL=http://ag.arizona.edu/edrp/accratargeting02.pdf
Model Ordinances
No records available.Aids For Visualizing This Tool
No records available.Georgia Implementation Examples
No data available at this time. Check back for updates.Implementation Examples Outside Georgia
Texas - A 1999 study for the Taylor Economic Development Corporation (EDC) outlines four strategies for bringing economic development to the City of Taylor, Texas. There is a focus on marketing and community development, supplemented by new target industries and a continuing workforce emphasis. The underlying themes relate to the importance of technology in central Texas--and the infrastructure required to support it--and how Taylor can benefit from marketing and from attention to its downtown core. (To view the study, see "more information.")
Texas - A study that took place in Dallas, Texas, focuses on selecting target industries. The summary of the study reveals the basic approach of selecting target industries: exploit comparative regional advantage in industries or skill sets, back fill the supply chain of major industries by looking for missing pieces of vertical integration, and offset regional commodity import imbalances by looking for local substitution possibilities. A list of chosen industries is included. (To view the summary of the study, see "more information.")
Virginia - A 2002 study for King George County, Virginia, is an example of industry targeting from a sustainable development perspective. It includes a four-phase research effort leading to: an economic and demographic profile; strengths and weaknesses relative to selected industry targets; the challenges of development while maintaining a rural atmosphere; and how the community vision might be implemented. (To view the study, see "more information.")
West Virginia - A 2001 study on industry targeting for Clay County, West Virginia, is titled "Growing the Economy of Clay County through Industry Targeting: A Preliminary Analysis." The study begins with a discussion of the economic structure of the county, followed by a review of the literature. In the review, the theoretical concepts that underlie target industry analysis are emphasized. The model is modified based on a variety of data sources. Finally, preliminary results from the model are discussed and future areas of work are highlighted. (To view the study, see "more information.")
Wisconsin - A study carried out for Pierce County, Wisconsin, analyzes the county's industry clusters and suggests economic development strategies. The study identifies local industry clusters, presents a survey of local firms that leads to the identification of additional business development opportunities, and presents a local economic and demographic profile. (To view the study, see "more information.")
Other Resources
No records available.