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DCA Quality Growth

What is Quality
Growth?

Georgia's Best:
Local Planning
& Quality
Growth
Examples

Toolkit
of Best
Practices

Assistance
with a Quality
Growth Project

Resource
Teams

About the
GQGP

Comments &
Suggestions

ToolIssues AddressedConsiderationsExamples
Education/Marketing Campaign for Quality Growth

An effort to convince the general public or certain key stakeholders of the benefits of various quality growth best practices. A strong public education campaign can reduce potential opposition and help dispel commonly held misconceptions about particular quality growth practices. For example, encouraging mixed income housing may be viewed as bringing the poor or transients into a neighborhood, but an education and marketing effort could highlight mixed-income neighborhoods that are very successful.
  • Neighborhood opposition to higher density
  • Neighborhood opposition to new/innovative developments
  • Opposition to zoning
  • It’s important for marketing to include real examples of implementation of quality growth best practices that disprove the common misconceptions
  • There is support available for developing a local marketing effort, from public agencies, non-profits, and community based organizations
Balzar Theater

Cobb County Drive Reduction Program

Columbus-Muscogee Municipal Utility Watershed Management

Covington Tries Multi-Media Tree Education

Environmental Park - Alpharetta

Hardman Farm Preservation Effort Underway in White County

Jesup/Wayne County Recycling Center

Keep South Fulton Beautiful, Inc. Cares for Trees at Industrial Park

Newborn Forestry Education

Spruce Up Henry Campaign

Urban Forest Interpretive Trail in Chatham County

Winterville Public Meeting/Movie Night


Implementation Examples Outside Georgia


Education/Marketing Campaign for Quality Growth


Guides For Implementing This Tool

Georgia Quality Growth Partnership
The Education/Marketing Campaign tool includes step-by-step guides for implementation, considerations about costs, administrative requirements, and example ordinances or similar materials that may be used for putting approaches into practice.
http://www.dca.state.ga.us/intra_nonpub/Toolkit/Guides/EdMrktngCmpgn.pdf


Model Ordinances

No records available.

Aids For Visualizing This Tool

No records available.

Georgia Implementation Examples

Chatham County, GA - The Oatland Island Education Center project will involve the use of interactive interpretive kiosks which will address urban forest issues such as climate change, urban wildlife, urban/rural interface, energy and resource conservation, and urban tree growth and care.

Clarke County, GA - The Winterville Comprehensive Plan Update Steering Committee combined a public meeting with a movie night in their local park to draw more participants. The attempt was successful and they were able to engage citizens in the planning process.

Cobb County, GA - After joining the Partnership for a Smog Free Georgia in 1998, Cobb County Government formed a committee to develop and implement a smog reduction program.  The plan includes: alternate work schedules, an education and awareness program, a guaranteed ride home program for transit riders and car poolers, and various operations and maintenance strategies such as, encouraging the refueling of vehicles after 6p.m., environmentally friendly paints and solvents, and discontinuing the use of gas powered equipment on smog alert days.  Implementation began in May 1999 and as a permissive strategy in which none of the elements are manadatory.  The program was so effective that the Board of Commissioners voted to continue the program year-round.  Additional projects followed the success of the initial program including installation of bike racks on CCT buses, an initiative to increase tree cover in county parking lots, and implementing special promotions for employees including "Try Transit Week" and "Clean Commute Week." 

Fulton County, GA - Keep South Fulton Beautiful, Inc. develops, maintains, and enhances the tree resource within a 1.318 acre park in the Fulton County Industrial park, and provides opportunities for active and passive education of basic tree care principles and the value of trees for park users, business owners, and their employees.

Fulton County, GA - A thirty-six acre site on Kimball Ridge Road in Alpharetta will be developed into a park with an outdoor classroom, amphitheater and environmentally themed kiosks. This site will preserve thirty-four acres of forested wetlands and the ecosystem of Big Creek.

Fulton County, GA - The Balzar Theater is a 200 hundred set located in the historic Fairlie-Poplar district. The playhouse will add to the cultural-district vision proposed by Research Atlanta at Georgia State University. The vision links Fairlie-Poplar's ambience with Auburn Avenue's historical significance to spark revitalization. The theater's structural architecture will be preserved and the rest of the building will be rebuilt to meet the environmentally efficient building standards adopted by the U.S. Green Building Council.

Henry County, GA - The Henry Council for Quality Growth, Henry County Chamber of Commerce, the county and cities are sponsoring the "Spruce Up Henry Campaign" as a way to foster community and neighborhood pride through visual improvements. The Council for Quality Growth is providing prizes of up to $1,500 for homeowners, and $1,000 for winning subdivisions and strip malls. Some local businesses also plan to provide discounts to program participants.

Muscogee County, GA - The Columbus Water Works (CWW) initiated a pilot project to compare various treatment alternatives as well as to determine the most cost effective means of complying with the new state requirements to eliminate combined sewer overflows (CSOs). As a result of CWW’s cleanup effort, Columbus became the only city in Georgia to meet the state’s deadline to clean up combined sewer discharges to rivers and streams. In addition, the US Environmental Protection Agency (EPA) chose CWW as a national demonstration program for the purpose of assisting other communities in dealing with CSO issues. Major community development projects, which have helped revitalize the region, were integrated into the CSO plan. CWW fostered a public education initiative to develop a long-term commitment to the protection and wise use of the region’s water resources. A second national demonstration program was also developed as a continuation of the CSO wet weather treatment technologies. Funding sources include SPLOST, revenue bonds, and a congressionally appropriated grant.

Newton County, GA - A multi-media community tree care education program for citizens, landscape contractors, tree services, city employees, and homebuilders about proper tree protection and maintenance, focusing on protecting city trees from activities originating on private property, and eliminating tree topping within the city.

Newton County, GA - Project will include an education program for all members of the community in basic tree care, establishment of a Junior Tree Board, professional management and education coordination by an urban forestry consultant, and the establishment of a tree memorial program.

Wayne County, GA - With the help of local leadership, multi-jurisdictional coordination, and grants the City of Jesup partnered with Wayne County to create a successful recycling center that now serves Wayne and neighboring counties.

White County, GA - Fundraising is continuing for preservation of the historic Hardman Farm, located in the Nacoochee Valley of White County. The project is the focus of many preservation partners including The Georgia Trust for Historic Preservation, The Trust for Public Land, The Georgia Department of Natural Resources, The North Georgia Community Foundation, the Hardman Family, and numerous individuals. The plan is to offer visitors a first-hand look and a better understanding of state history and the mountain region by visiting the Hardman Farm. The Farm property includes 173 acres of land, an Italianate farmhouse, and 20 buildings, whose history dates back to 1870. The property is located in the heart of the Nacoochee Valley. Governor Lamartine Hardman's family agreed to donate their farm and valley land to the State of Georgia on the condition that it be permanently protected and managed for educational purposes.

Implementation Examples Outside Georgia

No data available at this time. Check back for updates.

Other Resources

No records available.



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